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Stern hopes Olympics will help NBA gain foothold in Britain

Updated: October 10, 2008, 2:52 PM ET
Associated Press

LONDON -- NBA commissioner David Stern is counting on the 2012 London Olympics to give the league a foothold in Britain.

For the second straight year, the NBA has brought two teams to the British capital to play a preseason game -- this time between the Miami Heat and the New Jersey Nets.

"The future of the NBA with London is to grow the sport at the grassroots level, to grow the business of the sport, because this a huge market with huge potential," Stern said Friday at a temporary ...

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