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UFC out to attract the African-American market

With the help of the UFC, fighters fighters such as Rashad Evans and Quinton Jackson are doing their part to tap into the African-American market.

Originally Published: December 26, 2008
By George Willis | Special to ESPN.com

Rashad Evans was walking around Brooklyn, N.Y., earlier this year, spending a couple of weeks hanging out with friends. He spent much of his time in a predominantly African-American neighborhood, and although Evans is one of the best-known fighters in the UFC, he was hardly recognized by people of color.

"I can count everybody on one hand that recognized I was a fighter," Evans told ESPN.com. "It's not that I was looking for that. But if I was somewhere where there were a lot more ...

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