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Helfant ready to bring ATP to next level

At the geriatric age of 44, new ATP executive chairman and president Adam Helfant already commands global cachet and pedigree. Now it's his responsibility to put his imprint on tennis.

Originally Published: January 12, 2009
By Bonnie D. Ford | ESPN.com

It's a measure of new ATP chief Adam Helfant's management style that an accomplished man almost 30 years his senior would affectionately refer to him as "a teacher … the best leader I've ever had."

Helfant hired George Raveling -- who had a distinguished career as a college basketball coach at several schools, including the University of Iowa and USC -- as global director of basketball marketing at Nike in 2003. Raveling reported to Helfant, then vice president for global marketing ...

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