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The G spots

Scoop Jackson talks to Spike Lee and Jimmy Smith about how Gatorade became "G". Scoop Jackson

Updated: January 30, 2009, 12:47 PM ET
By Scoop Jackson | Page 2

Maybe it was Keith Jackson.

Maybe it was 50 Cent.

Maybe it was VitaminWater's new "The Powers of B" campaign with LeBron, Kobe, Dwight Howard, Steve Nash, CP3 and Deron Williams.

Maybe it was the concept that sold them. Maybe the people at Gatorade simply decided it was just time for change. Maybe they too got caught up in this transformation going on around us and took change literally.

Or maybe they just decided it was time to do something gangsta? You know, do what real ...

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