Bassmaster Classic Sets Records Across Platforms;
Draws More than 137,000 Fans to Event
A record number of fans consumed exclusive 2009 Bassmaster Classic content featured across BASS and ESPN's vast multimedia vehicles. The multimedia blitz was supplemented by a record on-site crowd of 137,700 fans at daily tournament weigh-ins and surrounding festivities, obliterating the previous record set in New Orleans by more than 55,000.
"By all metrics, including the compelling content that was delivered to fans worldwide, the Bassmaster Classic was an absolute success," said Tom Ricks, ...
Read full story