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Grand Theft Roto: The in-demand V-Mart is worth it

Updated: May 3, 2009, 3:09 PM ET
By Shawn Peters | Special to ESPN.com

Popularity is a funny thing … unless you don't have it. Then it's a cruel, painful reminder of just how awkward and unlovable you are in this lonely, joyless existence. (Pause.) Sorry for the overshare. Apparently it's time to take The Cure off my iPod.

Anyway, sometimes popularity is based on looks or talent or the willingness to throw money around like a drunken Steinbrenner. But when it comes to making trades in fantasy, what makes a player more popular in terms of being a ...

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