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It's time … to milk this thing … for all it's worth

Updated: May 5, 2009, 6:53 PM ET
By Jake Rossen

You have to imagine that Jimmy Lennon Jr. looks at the Buffer Enterprise with a mixture of contempt and outright envy. With one phrase -- which I refuse to even type for fear of being served a trademark-infringement letter -- Bruce and heavily bronzed brother Michael have turned sports ring announcing into a multimedia conglomerate.

Ask ESPN.com's MMA blogger Have a question? Want to leave a comment related to this blog? Send your thoughts to jrossen@sherdog.com.

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