Discussion

Merger Talks

Updated: June 15, 2010, 1:06 PM ET
By Jon Coen

So, I know there's a bit of a rumor going around the youth culture/action sports/industry insider/shred dog circles that sportswear mogul, Nike, is going to buy Burton Snowboards.

As it turns out, this is not true. But more on that later.

What I am interested in here is not only that an until-recently-non-endemic company is looking to buy a boardsports company, but that there is yet another buyout in the air. Let's remember that in February of 2006, Burton bought Channel Islands.

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