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West's role at Riviera not for show

Updated: May 29, 2009, 10:11 AM ET
By Jason Sobel

From Justin Timberlake to George Lopez to even Tiger Woods, celebrities have staked their names to several PGA Tour events in recent years, with varying degrees of involvement in the actual day-to-day operations of these tournaments.

Ray Stubblebine/AP

Former Lakers legend Jerry West isn't just lending his name to help the Northern Trust Open.

Thursday's announcement that NBA all-time great Jerry West will take over as the newest executive director of ...

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