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Rodeo and the recession

Updated: June 1, 2009, 11:34 AM ET
By Ed Knocke | ESPN.com

Rodeo enjoyed a bullish run during its winter and spring schedule despite the current economic downturn that has hit most American businesses hard.

Several factors enabled rodeos to achieve success during the recession. More people traveled less and remained home to seek local entertainment while many events implemented creative marketing plans in an attempt to reach out to their communities. Both seemed to work.

However, the big summer rodeos are bracing for a tougher time. The economic ...

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