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For love of the jersey, plain is preferred

Updated: June 3, 2009, 4:15 PM ET
By Gene Wojciechowski | ESPN.com

The beginning of the end of the American sports jersey might have taken place earlier this week when the WNBA's Phoenix Mercury sold their soul -- and the front of their uniform -- to a corporate sponsor. Today, the LifeLocks … tomorrow, the MetLife Yankees?

You think this is the end of it, that the only two teams to use their unis for billboards will be the legendary Bad News Bears (Chico's Bail Bonds) and the WNBA's Mercury (identity theft protection company LifeLock)? Uh, no. Not ...

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