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All I want for Christmas…

Updated: July 3, 2009, 11:42 AM ET
By Jamey Bergman | ESPN.com

Silver bells? Nope, that's the gentle jingle of cold hard cash.

Cowboy Christmas is upon us once more: a time of celebration, rejoicing… and (maybe) striking it rich on the rodeo circuit. There's no Santa, there's no sleigh and there are no reindeer, but there are broncs, bulls and bags full of goodies.

"The best part is the money," says Taos Muncy, 2007 World Champion Bronc Rider, explaining the lure of what has become a tradition of criss-crossing the nation (with stops ...

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