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GSP's Gatorade deal hits the U.S.

Updated: July 1, 2009, 5:47 PM ET
By Jake Rossen

When it was announced in March that Georges St-Pierre had signed an endorsement deal with Gatorade Canada, observers pegged it as a major step forward in MMA's "mainstream" market acceptance. As with Caol Uno and his Nike sponsorship in Japan, though, it didn't feel all that tangible to U.S. fans. (Let's face it: We're an insulated, self-involved culture. If it's not happening here, it's not happening.)

But if you are willing to crack open the new issue of Rolling Stone -- and ...

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