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Allaster's hire more than just the next logical step?

Updated: July 13, 2009, 4:22 PM ET
By Peter Bodo

Stacey Allaster is the new chairman and CEO of the WTA Tour, and it's interesting to contrast her selection with that of Adam Helfant, the relatively new head of the partner-rival ATP Tour. The two decisions underscore the two contrasting and mutually exclusive philosophies driving the appointment of top tennis executives.

Helfant was an outsider to professional tennis, although he had worked in his previous post in a parallel universe as a global marketing specialist for Nike. The idea ...

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