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ICAST: Ultraviolet Wave

Updated: July 17, 2009, 1:30 PM ET
By Kyle Rimkus | ESPNOutdoors.com

ORLANDO, Fla. — The fishing industry is full of gadgets and trinkets. From fancy tackle to expensive electronics, anglers are constantly looking for the latest and greatest to improve their odds on the water. But with thousands of products released each year, some trends are more marketing than science.

One trend that is showing up at the 2009 ICAST trade show is ultraviolet-reflecting bait. The technology is nothing new — it has been used by fishermen in the Pacific Northwest ...

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