This article appears in the July 27 issue of ESPN The Magazine.
1. IF YOU CAN THINK IT, WE CAN MAKE IT.
"We customize a lot of pieces. Deron Williams liked a diamond-
encrusted Cartier watch he saw somewhere, so I bought a plain one and did the diamond work myself. It saved him tens of thousands. Marquis Daniels had the most unusual request: He wanted a necklace that looked like
an Orlando Interstate 4 sign. It's 120 carats of diamonds on three massive chains. That got ...