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Armstrong to be beer spokesman

Updated: October 6, 2009, 7:49 PM ET
Associated Press

MILWAUKEE -- Cycling great Lance Armstrong has inked a deal with Anheuser-Busch InBev to be the spokesman for the company's Michelob Ultra brand of beer.

The seven-time winner of the Tour de France and the brewer announced the three-year deal Tuesday.

Armstrong will appear in two television ads featuring the brand, and his image will be in outdoor, print and in-store advertising and possibly packaging.

Speaking from the company's St. Louis offices, where he had addressed 5,000 ...

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