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For Sale by Owner

How much should female athletes reveal in the name of self-promotion?

Updated: October 9, 2009, 10:21 AM ET
By Alyssa Roenigk | ESPN The Magazine

This column appears in the October 19 Body Issue of ESPN The Magazine.

Weeks before this magazine hit mailboxes, the media wrote about the photographs contained in its pages. Since reporters hadn't seen so much as a stray Polaroid, the stories ranged from the speculative (Will she? Won't she? We think she did!) to the judgmental (How could she?). The common thread: They were writing about the women.

When Ron Sirak, executive editor at Golf World, heard that ...

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