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Strikeforce's viral push for Fedor-Rogers

Updated: November 2, 2009, 9:22 PM ET
By Jake Rossen/Sherdog.com

With only a week left to introduce CBS viewers to Fedor Emelianenko -- viewers who consider David Caruso dangerous -- CBS and Strikeforce are taking their marketing viral.

There's this package, which introduces Emelianenko as a fearsome heavyweight and endorsed by Frank Shamrock as the "world's best." (Shamrock's opinion of himself has, understandably, dropped off after losing three of his last four.) This kind of hype has a glass ceiling, as CBS is unable to air any of Emelianenko's ...

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