Discussion

Smell the memory with music

Updated: December 1, 2009, 2:42 PM ET
By Paul Shirley | Special to ESPN.com

It's been said that smell is the strongest sense tied to memory. Of course, the person doing that saying was the voice-over on a commercial for a certain brand of hygienic body spray, in ads meant to convince a television audience that they should want, collectively, to buy a chemical made by Old Spice.

Despite my suspicions that Old Spice Inc. might have been trying to pull a fast one on us, there is evidence to back up the claims of our olfactory prowess. Even if such theoretical ...

Read full story

Comments

You must be signed in to post a comment

Already have an account?

ALSO SEE

ESPN TOP HEADLINES