Discussion

NASCAR strikes gold with Danica

Updated: December 9, 2009, 9:03 AM ET
By Terry Blount | ESPN.com

Danica and NASCAR -- a marriage made in marketing heaven.

Whether Danica Patrick becomes successful in NASCAR is impossible to know. Frankly, it's a long shot.

And guess what? It doesn't matter.

Patrick isn't the magic pill to fix all that ails NASCAR, but she sure can relieve a few symptoms and buy some time to find the cure.

They are selling the sizzle, not the steak. At least for a while. Patrick's dip into the NASCAR waters is a shot in the arm that the sport ...

Read full story

Comments

You must be signed in to post a comment

Already have an account?

ALSO SEE

MORE RACING HEADLINES