Discussion

Branding more than the tournament

Updated: January 8, 2010, 2:49 PM ET
By Gary Wise and Andrew Feldman

You'd think the whole world-economy-decline thing, the exhaustion-after-Christmas-and New Years thing and even the buying-a-plane-ticket-for-right-after-the-narrowly-missed-Christmas-plot thing would discourage masses of people from heading to a tournament in the Bahamas, but the numbers are in and it just isn't so. In total, 1,529 players showed up for the PokerStars Caribbean Adventure main event, up 182 players from a year ago, and on Thursday, the $1,000 six-handed hold 'em event incurred ...

Read full story

Comments

You must be signed in to post a comment

Already have an account?

MORE POKER HEADLINES

MOST SENT STORIES ON ESPN.COM