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WEC rolls the dice on pay-per-view

Updated: February 4, 2010, 12:15 PM ET
By Jake Rossen/Sherdog.com

If you come to this space looking for psychology lessons, you're gonna leave disappointed. But in Wednesday's announcement that Zuffa's World Extreme Cagefighting will be heading to premium television in April at a price point of $44.99, a little consumer jiu-jitsu lesson might be in order.

The WEC event -- which is slated to feature Urijah Faber versus Jose Aldo at the top -- is already being critiqued in some circles for its exorbitant cost relative to what's being offered. ...

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