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Super Bowl ads are big business

Originally Published: February 5, 2010
By Kelley Carter | Special to Page 2

Even with a down economy, there's still a fierce hunger to get in the Super Bowl ad game.

"It's the eyes; it's all those eyes," said Bart Cleveland, the creative director at McKee Wallwork Cleveland, whose agency founded the online consumer rating site ADBOWL.com 10 years ago to allow viewers to vote for their favorite spots. "When you think about the cost per viewers, it's about a penny per person. So it's still a valuable media consideration for brands. They get to join on a stage ...

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