Dana White talks "UFC Undisputed 2010" and his rivalry with EA Sports.
To Dana White, "UFC Undisputed 2010" is about more than just making a quick buck off of a license. Sure, the original game sold in excess of 3.5 million units, but the UFC president sees the bigger picture of what it really means to his company. And if White's calculations are correct, the game is just the first step in building MMA fans for life.
"People who buy the game aren't just learning about these fighters. Through the gameplay they're learning all of the moves and ...
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