The viral marketer has no clothes
If a company is looking to market a new line of shoes, a well-known brand with a big-name, marketable athlete to back it makes a nice start. So, too, does a flashy, inspirational commercial, a print ad campaign and billboards splattered around major metropolises.
Or you could just put a video clip on the Internet of Chuck Liddell working out naked while wearing those shoes.
Why, that's what Reebok did last week. And it's a strategy that, for now, appears to be working.
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