Discussion

The viral marketer has no clothes

Originally Published: March 6, 2010
By Ryan Corazza | Special to ESPN.com

If a company is looking to market a new line of shoes, a well-known brand with a big-name, marketable athlete to back it makes a nice start. So, too, does a flashy, inspirational commercial, a print ad campaign and billboards splattered around major metropolises.

Or you could just put a video clip on the Internet of Chuck Liddell working out naked while wearing those shoes.

Why, that's what Reebok did last week. And it's a strategy that, for now, appears to be working.

First, ...

Read full story

Comments

You must be signed in to post a comment

Already have an account?

ALSO SEE

ESPN TOP HEADLINES