Discussion

Ladies and gents, THIS is how you run a business

Updated: March 4, 2010, 4:45 PM ET
By Patrick Hruby

Cristiano Ronaldo? Messi? Rooney? Truth be told, I have no idea who will emerge as the conquering on-field hero of the upcoming World Cup. However, I'm pretty sure the off-pitch MVP already has been decided.

Soccer lovers, how about a round of applause for SABMiller?

What's SABMiller? Only one of the world's largest brewers, the six-continent corporate juggernaut behind Pilsner Urquell, Grolsch and Miller Genuine Draft. Why is the company poised for World Cup immortality? ...

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