Fleischer PR won't rebuild Tiger's image

Sincere, heartfelt answers would help Woods more than scripted, controlled message

Updated: March 12, 2010, 6:11 PM ET
By Gene Wojciechowski | ESPN.com

Ari Fleischer?

The best Tiger Woods could do is hire the guy who orchestrated Mark McGwire's bungled re-entry into baseball? The guy who shills for the galactically stupid and indefensible BCS? The guy who counseled the Green Bay Packers on how to deal with their Brett Favre divorce proceedings?

And now Fleischer, the former White House press secretary for George W., reportedly is overseeing Woods' return to golf and all that comes with it. What a mistake.

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