Grappling dummies: Instinct MMA debuts
There were once two promoters who looked at semi-professional hockey in Oklahoma City and had a revelatory idea: lose the hockey, keep the fights. They invited members of regional teams, had them punch each other into paste and thought they had it made.
The hockey games in Oklahoma City could draw crowds upward of 15,000. The hockey brawl drew 1,200.
The lesson: you can focus on a dimension of a sport you think is the most attractive, but what you don't realize is that ...
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