Bellator signs with Everlast
So much of MMA's aesthetic centers around the biker ideal: tattoos, close-crop cuts and apparel that looks like Ray Harryhausen threw up on a silk-screen printer.
Bellator does not appear to be too invested in this. The production of shows during the league's first season did not (to my recollection) use any heavy metal, sound effects or KISS props. It feels dignified.
In MMA, that's unique.
On Wednesday, the league announced a partnership with boxing ...
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