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Lamar Odom, and the Kardashian Effect

Updated: March 22, 2010, 4:00 PM ET
By Vincent Thomas

When you're watching television for six to eight hours a day -- which many of us do during the NCAA tournament's opening rounds -- you see the same commercials over and over again. Two that stuck out to me last weekend were cell-phone ads. One commercial, for Palm, featured an unknown but flier-than-a-fly-girl woman walking down a city street in a red dress to the timpani rhythm of Mos Def's "Quiet Dog." The other, for Samsung, featured an increasingly familiar pitchman -- Lamar Odom.

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