No Olympic bounce for NHL

After incredible tournament in Vancouver, TV hockey audience melted away

Updated: April 19, 2010, 6:04 PM ET
By Mark Kreidler | Special to ESPN.com

General rule: When you hear the terms "bounce" or "lift" applied to hockey, chances are good to excellent that you're not specifically talking about the game itself anymore.

Since the Olympics concluded, though, "bounce" has been a trendy word. As in, "The bounce from the Olympics should take the NHL to greater heights."

Well, no, now that you mention it. At NBC, for example, ratings for its hockey telecasts are up 13 percent overall this season, but they've remained ...

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