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New Coke: the gift that keeps on giving analogies

Updated: April 23, 2010, 6:27 PM ET
By Patrick Hruby

Happy 25th Birthday, New Coke!

They set out to provide Pepsi in a red can. They ended up giving us so much more. Twenty-five years ago Friday, the product and brand management masterminds at Coca-Cola introduced New Coke -- a cola-formula-changing misstep so profound, so epochal, so mind-numbingly misguided that it quickly transcended the realm of mere marketing blunder and became something else entirely: a lasting, pitch-perfect, near-Shakespearean metaphor for colossal, foolhardy ...

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