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'Madden NFL 11': First look

How Madden's new play-calling system cuts game time in half

Updated: April 28, 2010, 6:48 PM ET
By Jon Robinson | ESPN Video Games

The average game of "Madden NFL 10" took more than an hour to complete.

"With 'Madden NFL 11,' we're cutting that time in half," says Madden's executive producer, Jeremy Strauser. "We're playing games now in about 30 minutes."

The difference? Try one of the biggest gambles in EA Sports history, as "Madden" designers have completely changed the play-calling system to incorporate offensive and defensive coordinators actually telling you what plays to run over ...

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