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Coyotes reach out with Thwapr

Updated: April 30, 2010, 12:19 PM ET
By Ryan Corazza | Special to ESPN.com

The Phoenix Coyotes live on the new-media cusp.

"We try to push the envelope a little bit," said Mike Sharer, manager of new media for the team. "With the struggles we've had with the bankruptcy last offseason, we've been trying as much as possible to do different stuff other teams aren't doing to be ahead of the game."

So it would make sense that the Coyotes became the first -- and for now, only -- team to partner up with Thwapr.

What's Thwapr?

It's a mobile ...

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