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It's all fun and games at Tiburon

Updated: April 30, 2010, 4:20 PM ET
By Patrick Hruby

ORLANDO, Fla. -- While reporting an upcoming feature story, I recently spent a day at Tiburon's six-story Florida headquarters, where hundreds of employees create and refine yearly installments of the Madden franchise (along with NCAA Football, Tiger Woods PGA Tour and EA's upcoming MMA game).

Thanks to its popularity and longevity, Madden is a lot like the President -- tasked with pleasing a diverse, opinionated fanbase of, well, just about everybody. NFL fanatics and "Modern ...

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