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Baseball stadium music as important as hot dogs

Updated: May 1, 2010, 9:36 AM ET
By Jeff Goldberg

BOSTON -- Where it began, Megan Kaiser can't begin to know when.

It wasn't the spring. Kaiser remembers that much. But as spring became the summer in 2003, the legend of "Sweet Caroline" at Fenway Park began growing strong.

"We didn't play it every game at that point," said Kaiser, the advertising manager and game-day music programmer for the Boston Red Sox from 2003-07. "We were still warming up to it. Toward the end of 2003, we were winning all the time and there was this ...

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