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Coldplay helps sponsor English cricket team

Updated: May 1, 2010, 2:12 PM ET
By Amar Shah

The Slaughters United, a small English village cricket team from Gloucestershire, was struggling financially until it received a sponsorship parachute from an unlikely benefactor.

Paul Heming, the Slaughters's club secretary, heard rock band Coldplay had sponsored a local rugby team. Lead singer Chris Martin also once played cricket for neighboring team Great Rissington.

Heming quickly wrote a letter to the group asking for assistance for the team which plays in the Gloucestershire ...

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