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Undeterred Alvarez cuts down Cotto

Updated: May 2, 2010, 11:52 AM ET
By Dan Rafael | ESPN.com

LAS VEGAS -- Golden Boy Promotions president Oscar De La Hoya went to Mexico to personally sign 19-year-old Saul Alvarez in January, believing that he had a chance to become a major star. After the signing, De La Hoya hailed the move as "a historical day for Golden Boy."

Alvarez's popularity was growing steadily in Mexico, where he will continue to fight, but De La Hoya's vision was to also increase his profile in the United States.

So what better way to do that than ...

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