Selling the call
The best performances in the playoffs often come just before the ref's whistle
This article appears in the May 17 issue of ESPN The Magazine.
To learn more about the precise art of "selling the call" in the NBA playoffs, you must be an Insider.
ESPN The Magazine: May 17, 2010 Issue
Check out all the content from ESPN The Magazine's May 17, 2010 issue. Where noted, the content is for ESPN Insiders.