Bud Light to be official beer sponsor
NEW YORK -- Anheuser-Busch's flagship brand Bud Light will be the official beer sponsor of the National Football League, edging out rival MillerCoors, which said Tuesday it wouldn't renew its deal.
Anheuser-Busch's six-year deal, which begins in the 2011 season, is worth more than $1 billion, a person close to the league said Tuesday.
The person -- who is familiar with the negotiations but requested anonymity because the deal is confidential -- said the amount is double what MillerCoors ...
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