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Bud Light to be official beer sponsor

Updated: May 4, 2010, 6:45 PM ET
Associated Press

NEW YORK -- Anheuser-Busch's flagship brand Bud Light will be the official beer sponsor of the National Football League, edging out rival MillerCoors, which said Tuesday it wouldn't renew its deal.

Anheuser-Busch's six-year deal, which begins in the 2011 season, is worth more than $1 billion, a person close to the league said Tuesday.

The person -- who is familiar with the negotiations but requested anonymity because the deal is confidential -- said the amount is double what MillerCoors ...

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