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No surprise to see Mark Cuban going 'Wild'

Updated: May 8, 2010, 2:28 PM ET
By Vincent Thomas

So Dallas Mavericks owner Mark Cuban beat Sacramento Kings owners Joe and Gavin Maloof to being the first pro owner to publicly partner with the "Girls Gone Wild" franchise. The Maloof Brothers may own The Palms, where a lot of girls go wild, but Cuban owns HDNet, which will premiere "Girls Gone Wild Presents: Search for the Hottest Girl in America" Friday, as part of its "Guys Night In" lineup.

The GGW franchise is maligned by some (maybe many) as chauvinistic and exploitative of the ...

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