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Under Armour goes back to the future

Originally Published: May 14, 2010
By Paul Lukas | Page 2

When you think of Under Armour, you think of a company that looks forward, not back. You think high-tech, high-performance fabrics. You think of UA founder Kevin Plank's mantra, "Cotton is the enemy."

So when the University of Missouri baseball team recently began wearing an old-school retro road uniform, complete with a textured-looking surface pattern that looked a lot like old flannel grays, Uni Watch was plenty curious. Who had designed and made this thing of beauty, ...

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