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Rich Hirsch and Stranger BMX

The creative force behind Lotek and Fremont takes on BMX frames.

Updated: June 21, 2010, 10:43 AM ET
By Brian Tunney | ESPN Action Sports

After parting ways with previous sponsor Subrosa, Rich Hirsch didn't jump right in with another BMX company. Instead, the creative force behind Lotek Footwear and Fremont Clothing decided to go his own way, starting Stranger BMX, a new company offering frames and bars manufactured by S&M Bikes, along with a range of soft goods. Stranger is Rich and the crew's own thing. They make the parts they want to ride and they promote the riding they're doing every day. Of course it helps when ...

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