Warriors send fans on new logo hunt

Updated: May 21, 2010, 1:03 AM ET
By Ryan Corazza | Special to ESPN.com

The Golden State Warriors found themselves in a bit of a predicament.

Die-hard fans had been leaking the team's new logo on message boards, blogs, Twitter and Facebook -- which it had yet to unveil to the masses.

So the Warriors decided to insert themselves into that very conversation and unveil the logo to a wider contingency of everyday Golden State fans.

"We decided to flip the traditional logo unveiling on its head," said Kyle Spencer, executive director of marketing ...

Read full story


You must be signed in to post a comment

Already have an account?