Discussion

One slogan changes everything

Originally Published: June 10, 2010
By DJ Gallo | Page 2

One Game Changes Everything. That's the World Cup slogan.

Of course, it doesn't really make sense. One game doesn't change everything. The World Cup is not a single-elimination tournament. The slogan would actually work better for the BCS.

But who am I to criticize a slogan that was no doubt conceived by an elite advertising firm and focus-grouped for months? No one, that's who. And in a way, I guess one game does change everything. It's like the butterfly effect. A ...

Read full story

Comments

You must be signed in to post a comment

Already have an account?

ESPN TOP HEADLINES

MOST SENT STORIES ON ESPN.COM