One slogan changes everything
One Game Changes Everything. That's the World Cup slogan.
Of course, it doesn't really make sense. One game doesn't change everything. The World Cup is not a single-elimination tournament. The slogan would actually work better for the BCS.
But who am I to criticize a slogan that was no doubt conceived by an elite advertising firm and focus-grouped for months? No one, that's who. And in a way, I guess one game does change everything. It's like the butterfly effect. A ...
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