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University of Phoenix is lucrative sleeping giant

Updated: June 10, 2010, 11:21 AM ET
By Bomani Jones

With the biggest realignment since the Berlin Wall was built upon us, the Pac-10 and Big Ten are scrambling to position themselves to enjoy larger revenue streams.

But blinded by the thrill of the poach, these conferences have ignored the sleeping giant in this whole process, the one that can draw more students and alumni to television screens than any other.

The University of Phoenix.

Check the stats. Right now, the Phoenix has more than 422,000 students, ...

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