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Ivy League could become media mega-colossus

Updated: June 17, 2010, 10:40 PM ET
By Patrick Hruby

Bigger than the Big Ten. More super than the Pac- 10 11 16 whatever. A media market Megatron to crush all comers in college sports -- so potentially powerful and lucrative it wouldn't even need the University of Texas. While current BCS schools have been scrambling and jockeying for television dollars, safe realignment harbor and the very future of college sports, there's another conference poised to lead the way, a sleeping giant that could expand into the mas macho of them all.

I'm ...

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