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Brand building

Mark Carter puts shredders to the Ten Sleep test at his annual branding bash.

Updated: June 16, 2010, 4:48 PM ET
By Colin Whyte

Every spring these last few seasons, rancher/shredder Mark Carter has been inviting his snowboarding friends to take part in his family's spring branding out in tiny Ten Sleep, Wyo. And no, it's not a marketing meeting.

Carter lists as a highlight the year when T Rice and Mark Landvik showed up, "smelling like booze and looking like drugstore cowboys. I'm pretty sure 'Brando' stole his hat from Bret Michaels and Travis got his shirt from General Custer."

Carter, ...

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