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"Come to Win" a timeless message

Updated: June 17, 2010, 9:41 AM ET
By Bonnie D. Ford, ESPN.com

"Come to Win'' is an athlete-driven project based on a refreshing concept -- curiosity about what makes other people tick. Venus Williams, along with her sister Serena, has one of the all-time long-odds success stories. But rather than focusing on her own narrative, Williams chose to ask leaders in a variety of fields how sports had shaped their personal style and mindset.

The result is a collection that will be published June 29, when Williams presumably will be fully engaged in her ...

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